As an executive, an industry trend-setter, a nationally-syndicated writer and frequent talk show guest, Shawna Vercher is an International speaker that receives rave reviews. Whether you are looking for a relatable subject matter expert, a motivational presentation focused on business success or fascinating behind-the-scenes stories from some of the nation's leading headlines, Ms. Vercher will keep your guests buzzing long after an event concludes.
Currently her most popular topics include:
Publishing
The New Publishing Industry: Capitalizing on All Media Channels to Catapult Your Brand
Technology and social media have forever changed a number of industries and book publishing is no exception. The days of shopping a book around for years are over and now authors have the tools and resources available at their fingertips to make their dreams a reality. Learn how to properly create and leverage your name as a brand and become a marketable commodity that results in unlimited opportunity for your book sales. Then explore the possibilities that extend beyond your book to include media appearances, speaking engagements and even merchandising. In this session Ms. Vercher discusses:
- What it means to turn your name into a brand
- Turning the push to a pull - How to really get on the shelves of bookstores
- Harnessing the power of web media for book and brand promotion
- Extending the shelf life of your words - creating media, speaking and merchandising opportunities
The Tim Donaghy Story: Meet “The Publisher That Took on the NBA”
It was one of the most talked-about books of 2009 and continues to be a topic on national news shows and sports talk shows. How did one of the nation’s most prominent books land in the hands of a publisher in Florida? What is the real story behind the publishing saga? How was the mob involved? How did this publisher achieve what Random House could not? Hear the story behind the book and learn how “Personal Foul” is a book that has forever changed the industry.
Web and Social Media
Business 2.No – Social Media Mistakes Businesses Make and How to Avoid Them
In the rush to adopt social media a number of businesses have found themselves struggling to see results. There are effective ways to leverage new media for increased sales, improved customer retention and brand visibility. The key is to create a comprehensive and goal-oriented social media strategy. Ms. Vercher will discuss:
- The mistakes that have made social media headlines and how your company can avoid them
- The elements of a successful social media strategy and how to (realistically) implement it
- Corporate usage policies and whether or not your employees should be checking Facebook at work
- Goal-setting – What can you expect and how can you tell if your strategy is working?
The Obama Effect: How the Election Changed Your Online Marketplace
The Obama campaign utilized Web 2.0 techniques that served as a catalyst for the social media movement. Raising an estimated nine dollars per second, the election strategy is a blueprint for businesses looking to reach their customers online. As a member of the Obama 2008 Presidential Online Rapid Response Campaign, Ms. Vercher will discuss:
- The Internet marketing strategy of the 2008 campaign
- How the Online Rapid Response team responded to some of the memorable moments of the election
- How to translate the Obama strategy into a powerful business plan for reaching customers online
General Business
Fearlessness: The True Key to Entrepreneurial Success
In the nearly eight years that it has been in business, VTi-Media has weathered some situations that business school just cannot prepare you for. Literally crazy clients, a hurricane, a tsunami, the caste system and more than a few “Matlock moments” have all become part of her company’s folklore. Hear some of the stories of what it really took to grow the company into an industry leader and the invaluable business lessons CEO Shawna Vercher learned along the way.
Click here to download an Information Packet or contact our office to learn more about booking CEO Shawna Vercher as a speaker for your organization.