The social media phenomenon has caught on so furiously that it is leaving most businesses scrambling to keep up. See if any of these statements summarizes your firm:
I still don't know if social media is a good fit for our organization.
As fast as it appeared on the scene, is social media still a fad? And even if Twitter and Facebook stay in the headlines for another couple of years, are these tools really for business?
The metrics are clear - social media usage is growing by the day. The tools may change (MySpace was surpassed by Facebook, Twitter is still in flux...) but the idea of people connecting online and sharing ideas instantly has only begun to take shape.
If the conversation is going to take place shouldn't your company be a part of it? Consider this statistic - according to a recent study - "The most socially engaged companies typically enjoyed revenue growth of eighteen percent on average over the last twelve months, while the least socially engaged brands saw revenues fall six percent.1" Some of your customers are online right now. Some of your prospective clients are online right now. VTi-Media will help you reach them.
We need to focus our energy on things that drive revenue.
Did you know that, when leveraged properly, each friend on Facebook is worth between thirty-seven cents to three dollars in annual sales?2 Social media can work to increase your visibility. It can serve as a giant funnel into your sales pipeline. And, once you have signed your clients, it can serve your organization as an outreach tool to improve customer service and increase client retention.
VTi-Media will ensure that the results of your social media strategy are measurable and that the results lead to dollars in the door. With all of the amazing analytics that are possible it makes no sense to do otherwise.
I think we can just have someone take care of this internally.
The social media landscape changes literally every day with new software, new etiquette and new possibilities. VTi-Media serves as a social media strategist. We consolidate your corporate objectives, your marketing message, your sales cycle and your branding into a comprehensive web marketing plan. You can then choose to execute that plan internally or utilize our team as needed to supplement yours.
It's one thing to ask the kid down the hall to drive the car. It's another thing entirely to ask him to build it.
I don't even know where to begin...and I don't have a lot of time to spend on this.
That is exactly why we are here. We will begin by just asking a lot of questions about your sales goals, your products, your team and your market. We'll also answer the questions you have about how - specifically - the social media strategy will work for you. We consider it part of our job to educate your team each step of the way so that you are ultimately in control of your web marketing plan.
The best part is that VTi-Media offers a scalable solution that ranges from strategy-only to full execution. While we will happily train your team on how to utilize the various social media tools, we are available on an as-needed basis to script and broadcast your messages, grow your friends and followers, ghost-write and syndicate your blog articles and much more.
Call VTi-Media today to schedule a free initial consultation. Social media is here and it's powerful. Are you ready to harness it?
1. The World's Most Powerful Brands
2. NY Times Bits and Bots Blog